Jobs in the front line

Even though we are In a recession, there are still jobs in the front-line. Jobs in which you face the customers and provide a service for them still exists. Bank tellers, customer support, front counter staff, call centres, tele-marketing and sales staff are some examples.

These are jobs that needs a personal touch, where every situation is different. It cannot be automated like an assembly line in a production factory.

People buy because they have a “want” rather than a need. This is rather surprising as you would have thought that we are all logical and rationale beings. Yet very often, we buy because of emotion. We buy because we feel good, we feel we deserve a small celebration when we have achieved a desired result or it felt like the right thing to do at that moment. This applies to men as well as to women.

Shops and companies will always need sales staff. In recession, it is more important to have good sales staff as people may need a bit more persuasion before they buy. Sales staff can decide which benefits are relevant to the person after asking a few questions and close the sale quickly.
Customers like to be shown how a product works rather than go home and read the thick user manual. They may have questions on certain aspects of the product and will come back to the person who sold it to them.

Customers may have some small complaints that a customer services staff can easily solve. Then the company has a satisfied customer who will probably buy other products from the same sales staff. Otherwise, people will ask for a refund.

Front line staff bring in the money or keep the money within the company. Office based staff, whether in mid-office or back office are only overheads. Hence they are more at risk of being retrenched as they do not contribute to profits. In a recession, there is less sales and therefore less need for high efficiency in the processing.

Please contact me if you want to join our Work and Study Program in the services industry. In my previous post you know that Singapore is doing many things to attact tourists, including hosting major sports events.